{"id":6724,"date":"2023-03-17T11:30:00","date_gmt":"2023-03-17T10:30:00","guid":{"rendered":"https:\/\/bridgentu.fr\/?p=6724"},"modified":"2023-03-17T11:30:00","modified_gmt":"2023-03-17T10:30:00","slug":"formations-climat-pour-850-directeurs-dhotels-accor-en-france","status":"publish","type":"post","link":"https:\/\/bridgentu.fr\/en\/formations-climat-pour-850-directeurs-dhotels-accor-en-france\/","title":{"rendered":"Formations Climat pour 850 directeurs d&rsquo;h\u00f4tels ACCOR en France"},"content":{"rendered":"<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"80\" src=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/05\/ACCOR-logo_300.png\" alt=\"ACCOR\" class=\"wp-image-6364 size-full\" srcset=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/05\/ACCOR-logo_300.png 300w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/05\/ACCOR-logo_300-18x5.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"presentation-l-oreal-travel-retail\"><strong>Pr\u00e9sentation <em>ACCOR<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/group.accor.com\/fr-FR\" target=\"_blank\" rel=\"noopener\"><em>Le Groupe ACCOR<\/em><\/a> poss\u00e8de, g\u00e8re et franchise des h\u00f4tels, des stations touristiques et r\u00e9sidences de vacances. Avec plus de 5100 h\u00f4tels dans le monde et un portefeuille de 40 marques, Accor est le premier groupe h\u00f4telier en Europe et le sixi\u00e8me \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contexte-objectifs\"><strong>Contexte &amp; Objectifs<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">En accord avec la strat\u00e9gie RSE pilot\u00e9e par Brune Poirson \u00e0 l&rsquo;\u00e9chelle du groupe, Maud Bailly, CEO Accor Europe du Sud, a souhait\u00e9 d\u00e9ployer largement la Fresque du Climat aupr\u00e8s de ses \u00e9quipes et des h\u00f4tels.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bridgentu.fr\/en\/2022\/07\/20\/deploiement-la-fresque-du-climat-accor-europe-du-sud-600-personnes\/\">Apr\u00e8s avoir sensibilis\u00e9 plus de 650 collaborateurs avec plus de 40 ateliers anim\u00e9s en Europe<\/a>, Bridgentu a ensuite coordonn\u00e9 et r\u00e9alis\u00e9 l&rsquo;animation de formations pour plus de 800 directeurs d&rsquo;h\u00f4tels Accor en France (Mercure, MGallery, Novotel, Ibis, Sofitel, F1, &#8230;.)<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"deroule-du-projet\"><strong>D\u00e9roul\u00e9 du Projet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entre novembre 2022 et mars 2023, Bridgentu a coordonn\u00e9 le d\u00e9ploiement de la \u00ab\u00a0Fresque du Climat\u00a0\u00bb aupr\u00e8s de directeurs d&rsquo;h\u00f4tels rassembl\u00e9s dans le cadre de r\u00e9unions r\u00e9gionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains d\u00e9ploiements ont \u00e9t\u00e9 r\u00e9alis\u00e9s \u00e0 tr\u00e8s grande \u00e9chelles avec plus de 200 participants en simultan\u00e9 !<br>Ainsi, \u00e0 Paris (2 x 200 participants), Bordeaux (150 puis 50 participants), Nice (200), Poitiers (50) nous avons parfois du s\u00e9lectionner et pr\u00e9parer plusieurs animateurs professionnels pour d\u00e9livrer ces formations \u00e0 nos c\u00f4t\u00e9s. <br>Gr\u00e2ce \u00e0 une pr\u00e9paration sp\u00e9cifique aupr\u00e8s de ces animateurs, nous avons pu proposer des formations engageantes, personnalis\u00e9es par rapport aux m\u00e9tiers de l&rsquo;h\u00f4tellerie mais aussi consistantes aupr\u00e8s de chacun des 850 participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En amont et en aval de ces formations, nous avons \u00e9galement travaill\u00e9 avec les \u00e9quipes op\u00e9rationnelles et RSE d&rsquo;Accor pour proposer une exp\u00e9rience positive, impactante et adapt\u00e9e aux contextes logistiques de chaque lieu.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quels-benefices-pour-l-oreal-tr\"><strong>Quels b\u00e9n\u00e9fices pour le Groupe Accor ?<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Le Groupe Accor a depuis 2016 un programme mondial \u00ab\u00a0<a href=\"https:\/\/all.accor.com\/fr\/sustainable-development\/index.shtml\" target=\"_blank\" rel=\"noopener\">Planet 21<\/a>\u00a0\u00bb portant sur plusieurs axes : Clients, Partenaires, Communaut\u00e9s, B\u00e2timents, Alimentation et bien s\u00fbr Collaborateurs.<br>Tout en gardant la rigueur scientifique propre \u00e0 l&rsquo;atelier, Bridgentu a apport\u00e9 de nombreuses personnalisations pour mettre l&rsquo;accent sur ces diff\u00e9rents piliers et y apporter une perspective nouvelle pour les participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A travers ce d\u00e9ploiement, nous avons aid\u00e9 Accor \u00e0 atteindre simultan\u00e9ment 3 objectifs  : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sensibiliser individuellement et rapidement un maximum de directeurs d&rsquo;h\u00f4tels pour transmettre le sens de l&rsquo;urgence<\/li>\n\n\n\n<li>donner du sens aux actions demand\u00e9es par Accor \u00e0 chacun des h\u00f4tels et d\u00e9velopper l&rsquo;engagement dans l&rsquo;atteinte des objectifs environnementaux et \u00e9nerg\u00e9tiques<\/li>\n\n\n\n<li>offrir une exp\u00e9rience collaborative et dynamisante qui r\u00e9unisse aussi les \u00e9quipes et donne envie \u00e0 chacun d&rsquo;agir  <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Au final, ces ateliers ont permis d&rsquo;identifier plus de 60 actions pouvant \u00eatre mises en oeuvre dans les h\u00f4tels, en lien avec l&rsquo;alimentation, la gestion de l&rsquo;\u00e9nergie, la mobilit\u00e9, les achats et la sensibilisation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temoignages-photos\"><strong><strong>T\u00e9moignages &amp; Photos<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"6731\" src=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Paris.jpg\" alt=\"\" class=\"wp-image-6731\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" data-id=\"6732\" src=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1.jpg\" alt=\"\" class=\"wp-image-6732\" srcset=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1.jpg 2560w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-300x169.jpg 300w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-1024x576.jpg 1024w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-768x432.jpg 768w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-1536x864.jpg 1536w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-2048x1152.jpg 2048w, https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Bdx-scaled-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"6730\" src=\"https:\/\/bridgentu.fr\/wp-content\/uploads\/2023\/10\/Accor-Nice.jpg\" alt=\"\" class=\"wp-image-6730\"\/><\/figure>\n<\/figure>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Formation Climat pour 850 directeurs d&rsquo;h\u00f4tels ACCOR en France<\/p>","protected":false},"author":2,"featured_media":6403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[13,19],"tags":[17,20,18],"post_folder":[],"class_list":["post-6724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation","category-references","tag-formation","tag-fresque-du-climat","tag-references"],"blocksy_meta":[],"uagb_featured_image_src":{"full":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"thumbnail":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180-150x150.png",150,150,true],"medium":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"medium_large":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"large":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"1536x1536":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"2048x2048":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180.png",300,180,false],"trp-custom-language-flag":["https:\/\/bridgentu.fr\/wp-content\/uploads\/2022\/09\/ACCOR_300x180-18x12.png",18,12,true]},"uagb_author_info":{"display_name":"Benjamin","author_link":"https:\/\/bridgentu.fr\/en\/author\/benjamin\/"},"uagb_comment_info":0,"uagb_excerpt":"Formation Climat pour 850 directeurs d'h\u00f4tels ACCOR en France","_links":{"self":[{"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/posts\/6724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/comments?post=6724"}],"version-history":[{"count":0,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/posts\/6724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/media\/6403"}],"wp:attachment":[{"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/media?parent=6724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/categories?post=6724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/tags?post=6724"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/bridgentu.fr\/en\/wp-json\/wp\/v2\/post_folder?post=6724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}